Apple’s patent play. Something big this way comes?

By madgunde, on Thursday, September 7, 2006 at 1:48 pm

MacNN today posted a fairly in-depth summary of a new patent application filed by Apple computer with the US Patent and Trademark Office in March 2006 for a “Multi-functional hand-held device”. This patent makes reference to technologies first identified in previous patent applications for “Proximity detector in handheld device”, a “Virtual Scroll-Wheel Interface” and [...]


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Apple enters phase 3 of it's Mac ad strategy

By madgunde, on Thursday, September 7, 2006 at 12:00 pm

Most Mac enthusiasts were relieved when Apple launched it’s Get a Mac TV campaign a few months back, but we weren’t holding our breath that it would last, given Apple’s past Mac advertising efforts. The ads have been received quite well among the Mac faithful, and have certainly ruffled some feathers in the Windows [...]


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