Rogers announces it’s *real* iPhone data plan
WOOT! Rogers has just announced a special ‘limited time’ promotional 6GB data plan for anyone purchasing an iPhone 3G on any voice rate plan on a 3 year contract for only $30 extra per month! From the press release:
Effective July 11, and as a limited time promotional offer for customers
who activate by August 31 on a three year contract, a data-only offering of
6GB of data for $30 per month is being made available that can be added to any
in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit
35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes
of YouTube videos each and every month.(xx)
Fido has announced the same promotional offer. I’m sure some will complain that it’s still not unlimited, but I really defy anyone to realistically use more than 6GB of data on an iPhone in a month. This my friends is the plan that is going to move a LOT of iPhones. My only complaint is that it just got a lot harder to get your hands on an iPhone 3G this Friday.
Now the questions that’s nagging at the back of my mind is, is this an example of Rogers reacting to the will of the people and/or pressure from Apple Inc., or was this just the final step in a very well planned marketing/promotion plan? I mean, think about all the free publicity Rogers has gotten, and consider the fact that they have spent next to nothing to promote the release of this market-changing device. I’m beginning to think we’ve all fallen for a brilliant viral marketing campaign. If this is the case, hats off to Rogers, well played sir, very well played indeed! If not, then hats off anyway for showing that you do care what your customers think.
13 comments July 9th, 2008